“Here’s what I think is happening in this election: what’s moving the polls, the zeitgeist, causing tabloid editors to go into Pravda mode and seasoned commentators to shrug their shoulders with incomprehension.
It goes deeper than Cleggmania - and it does, if the trends observed carry through, presage a big change in the UK’s electoral landscape.
1) It’s been a long time since 2005 and the conversation has changed.
In 2005 there was no Facebook, Twitter, iPhone. Some televisions were HD ready but there was no HD. iTunes was less than a year old. London had not won the Olympics yet; the 7/7 bombings and the 21/7 bombings lay in the future. The Libdem leader was Charles Kennedy and the Tory leader, lest we forget, Michael Howard.
Why does this matter? Because politics is about telling, and believing, a story.”