“Alright internet, it’s confession time. I have a dark, disturbing secret for a geeky tech blogger. But I just have to let it out. Okay, ready? Here goes.
I write for a magazine.
No, not a ‘magazine-like website’. I mean one of those things that’s made by smearing ink on ground up sheets of dead trees. Yeah, those things.
Because, to a lot of the tech world, it’s taken as truth that magazines are just backwards and obsolete and that they’ll be gone soon. And it’s a fact not lost on the makers of magazines themselves. In fact, they just launched a large advertising campaign to remind people of their worth.
Their argument? That while the internet is fleeting and chaotic, the magazine plows through all the noise to make sense of the world. The internet might be great, they say, but we still need magazines.
And very quickly, the internet responded. In particular, it was the Asylum who hit back hardest, with their own ‘Open Letter to Magazines‘, which asserted that everything magazines do “we can do better and faster”.
So who’s right? Are magazines still relevant? Or has the web made them relics of the past?”