“When the indie folk-rock group the Decemberists debuted its new album last year, the first place to hear it wasn’t on iTunes or MySpace or any of the other big commercial music sites. Instead, the Portland, Ore., outfit played the album live in a webcast carried exclusively on National Public Radio’s music Web site.
Cue that up again. National Public Radio? The Washington-based home of “All Things Considered,” “Car Talk” and other earnest news and talk programs? Yes, indeed. Although the typical NPR news listener probably wouldn’t know the Decemberists from a December calendar, the group knew something about NPR Music—namely, that music fans are paying attention to it.”