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Friday, Jun 11, 2010
by PopMatters Staff
by Helienne Lindvall
The Guardian (10 June 2010)

“Companies are preying on desperate musicians by selling them Twitter followers, Facebook fans and even download sales. But only a fool would think this is real success .... One of the most staggering statistics I took from this year’s The Great Escape was that analytics company MusicMetric is currently tracking 450,000 artists. As it’s not following every artist out there, we can safely say there are more than half a million competing for your attention. So how are they supposed to get heard?


Unsurprisingly, new companies have emerged that are intent on profiting from the increasing desperation of artists and start-up record labels, in the same way that modelling agencies prey on young, naïve hopefuls.”


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