Thursday, Jun 17, 2010
by PopMatters Staff
by Claude Brodesser-Akner
New York (15 June 2010)

“Conventional wisdom in Hollywood of late has said that you should stick to familiar brands when making movies. It could be a sequel or an adaptation of an old TV show, board game, toy, or crumpled candy wrapper, just as long as people already know it. So how’s that working out? In a summer season where only three out of the fourteen major releases so far have come from a new idea, attendance is down 13.3 percent from last season. Even with The Karate Kid’s surprise bounty, box-office revenue is down 7.5 percent, according to the National Association of Theater Owners ... and that is skewed more by 3-D gouging than anything else: Since the summer of 2009, ticket prices have actually gone up 8 percent. That’s why studio execs at Warner Bros., Paramount/DreamWorks, and Universal are now madly pinging agents and managers with an uncharacteristic, desperate, and welcome request: Send us your fresh material!”


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