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Wednesday, Jul 21, 2010
by PopMatters Staff
by Laura Miller
Salon (21 July 2010)

“Amazon and other online merchants have harnessed mighty algorithms to run their “If you enjoyed that, you might like this…” suggestion engines, but these are still crude instruments. Practically any novel you plug into Amazon’s search engines at the moment returns the robotic announcement that people who bought it also bought one of Stieg Larsson’s “Girl” thrillers — because seemingly everybody in America is buying those books. It’s not like you need the world’s most sophisticate e-commerce servers to tell you that.”


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