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Monday, Aug 2, 2010
by PopMatters Staff
by Brian Steinberg
Advertising Age (2 August 2010)

“On cable’s “Mad Men,” characters such as Don Draper and Roger Sterling eat and breathe advertising (as well as red meat and liquor). Without ads, after all, they’d be out of business. Yet “Mad Men” isn’t a particularly huge draw for advertising itself, despite plenty of interesting tie-ins with marketers such as BMW and Jack Daniel’s whiskey over its three-plus seasons. Airings of “Mad Men” took in only $1.98 million in ad revenue in 2009, according to Kantar Media. In 2008, the show nabbed just less than $2.8 million, and in 2007, approximately $2.25 million. These are paltry amounts when one considers that a 30-second ad in an equally buzzy program such as “24” on Fox cost between $200,000 and $280,000 as the show, off its peak, headed into its final season.”


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