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Monday, Jul 18, 2011
by PopMatters Staff
by Chuck Salter
Fast Company (21 June 2011)

“The Ticketmaster Turnaround Tour rolls into New York ready to rock. The audience on this fine day in mid-May is a who’s who of local clients including the Yankees, Madison Square Garden, and Blue Man Group, here to see if the live show is any different from what they’ve heard for, literally, decades. Hell, they can’t believe Ticketmaster is touring. Throughout its history, Ticketmaster’s executive team did not come to you. Call it the Sympathy for the Devil Tour, if the Rolling Stones hadn’t already used that moniker.


The road show, 10 cities in four weeks, is CEO Nathan Hubbard’s idea, as is the black T-shirt he’s wearing: TM on the front, dates and cities on the back, evoking a concert keepsake. But like any new lead singer of a band that everyone knows, Hubbard (who at 36 is as young as the big, bad ticket giant is old) faces skepticism from every corner. He can’t even get his new bandmates, the company’s COO and the heads of its data and marketing teams, to don the shirt. Undaunted, Hubbard takes the stage at the Westin hotel in Times Square to detail the changes he has made to transform the brand that sold 120 million tickets worth $8 billion last year.”


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