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Monday, Jul 18, 2011
by PopMatters Staff
by Brendan Greeley
Bloomberg Businessweek (13 July 2011)

“The Swedish streaming service, about to make its U.S. debut, may be the industry’s best shot at remaining profitable and relevant…. Ek likes to say—often—that to succeed, any music service needs to be more convenient than piracy. Spotify is. You open an account. You download a program. And you can listen to any one of 15 million tracks, the result of two years of negotiations with the world’s music conglomerates that began, says Ek, rubbing the wisp and stubble that covers his head, back when he had hair.”


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