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Monday, Jan 9, 2012
by PopMatters Staff
by Harry Mount
The Telegraph (9 January 2012)

“In 1982 the Duchess of Cambridge was born and the ‘Sloane Ranger Handbook’ published. Harry Mount tells how an oft-mocked social type has come of age as a global brand presided over by ‘the Sloane on the Throne’. Today, Fulham is only a state of mind…. Sloane characteristics are so deeply ingrained that you can be a Sloane anywhere. A brand once defined by a single London address – Sloane Square – is magically equipped to migrate across the globe, beyond Fulham even, and largely thanks to the new Queen of the Sloanes.”


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