Recent News

30 Nov 2010 // 11:30 AM

Kanye West shapes the message his way

LOS ANGELES — Early this fall, before any kind of promotional push for Kanye West’s new album, “My Beautiful Dark Twisted Fantasy,” had begun in

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//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

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