Recent News

26 Jul 2012 // 7:35 AM

Can EDM be bigger-tent music? Kaskade goes for it

All the attention on annual dance-festival events in unconventional outdoor spaces, like Electric Daisy, New York’s Electric Zoo and L.A.’s HARD series, is warranted. But their success might be obscuring an even more telling development in the evolution of electronic dance music (or EDM) as a live music market.

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//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

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