Articles tagged "advertising"

Books Review

The New Influencers: A Marketer’s Guide to the New Social Media by Paul Gillin

by Patrick W. Gallagher

[23.Sep.09] :. Paul Gillin writes with an almost feverish, utopian optimism about the "endless possibilities" of Web 2.0 that becomes irritating.

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Books Review

Catalog by Robin Cherry

by Rob Horning

[13.Apr.09] :. Absurd as they frequently are, catalogs have a good chance of surviving longer than the magazines of which they have long seemed so derivative.

Recent Book reviews

 

News

Word-of-mouth advertising gets boost from networking sites

by Brad Talbutt [McClatchy Newspapers (MCT)]

[5.Feb.09] :. BOISE, Idaho - With little money for marketing, specialty food maker Donya Schweizer struggled to spread the word about the products in her Donya Marie’s Beyond Chocolate line of gourmet...

PopWire

 

News

Super Bowl ads: More gems than clunkers

by Steve Johnson [Chicago Tribune (MCT)]

[2.Feb.09] :. Not much was expected of the Super Bowl ads this year. Recession. A national mood of hyper-rational un-exuberance potentially rendering the usual collection of bathroom and frat-boy humor...

PopWire

 

News

Pressure’s on for big-game advertisers to bowl us over

by Chuck Barney [Contra Costa Times (MCT)]

[1.Feb.09] :. Every winter, we look to the splashy Super Bowl commercials for their entertainment value. But this year, with the economy in tatters and so many of us mired in misery, it’ll probably take more...

PopWire

 

News

Super Bowl commercials still pouring it on

by Rick Kushman [McClatchy Newspapers (MCT)]

[30.Jan.09] :. There is good news and bad news about being a Super Bowl advertiser. The good part: People actually watch your ad. And the bad? People watch the ad. If you think there’s pressure on the...

PopWire

 

Advertisers are eyeing your cell phone

by Wailin Wong [Chicago Tribune (MCT)]

[16.Apr.08] :. For many of the 255 million Americans with cell phones, the gadgets are indispensable for everything from tracking appointments to taking photographs to telling time. Now, advertisers want their...

 

Brand New China by Jing Wang

by Rachel Smucker

[5.Mar.08] :. Written like a college textbook and packaged like a novel, this book blurs the line between storytelling and statistical analysis, making for an interesting, complex read.

 

Can journalism live without ads?

by Edward Wasserman

[19.Feb.08] :. by Edward Wasserman McClatchy Newspapers (MCT) Beneath the somber tales of shrinking revenues and staff cuts is an even more somber reality about the news business: The nearly 2-century-old...

 

The Skyline is Falling

by Jillian Burt

[19.Sep.07] :. Newspaper or Viewspaper? Advertising or Editorial? The blurring of categories.

 

Another happy quarter for Google

by Elise Ackerman [San Jose Mercury News (MCT)]

[20.Apr.07] :. SAN JOSE, Calif. - Recent research shows that money won’t necessarily make you happy. But it turns out that making other people happy, or at least trying to, can make you gobs of money. That...

 

Yahoo, newspapers expand partnership

by Elise Ackerman [San Jose Mercury News (MCT)]

[17.Apr.07] :. SAN JOSE, Calif. - Twelve newspaper companies have joined Yahoo in a joint effort to sell ads and help readers find local news online, representing one of the broadest attempts by the struggling...

 

Google to buy DoubleClick for $3.1 billion

by Elise Ackerman [San Jose Mercury News (MCT)]

[14.Apr.07] :. SAN JOSE, Calif. - Google has once again thwarted Microsoft’s Internet ambitions, announcing Friday that it has agreed to buy DoubleClick, a maker of advertising software, for $3.1 billion in...

 

‘That Ain’t Right!’

by Michael Abernethy

[23.Mar.07] :. The news, television, and films all reinforce the idea that there is something wrong with even the hint of homosexuality.