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Ramon Amezcua, left, and Pepe Mogt are the founders of the Nortec Collective which fuses electronic music with traditional norteno and banda music from Mexico. They are shown on January 5, 2010, in Tijuana, Mexico. (Don Bartletti/Los Angeles Time/MCT)

TIJUANA, Mexico — On a Pacific Ocean-cooled Sunday night last October, a crowd of 25,000 people thronged the streets outside the Tijuana Cultural Center to witness a startling musical experiment.


Packed two- and three-deep on the outdoor stage near the Avenue of Heroes, members of the Baja California Symphony Orchestra, led by conductor Ivan del Prado, conjured lush melodies more suited to a concert hall than a gritty urban thoroughfare. Overhead, a screen flashed Pop Art graphics and images of border fences, scowling tough guys in cowboy hats and other Tijuana emblems.


Standing directly behind the violinists and woodwind players, Ramon Amezcua and Pepe Mogt — better known as Bostich and Fussible of the electronic music ensemble Nortec Collective — tapped out metronomic tempos on hand-held computers, alternately merging and body-slamming their beats with the rich orchestral harmonies. Punctuating the complex rhythmic pulse, an accordionist, trumpeter and tuba player pumped out shotgun blasts of banda and norteno chords, while the moshing multitudes below roared their approval.


The free, open-air concert was a welcome diversion for this sprawling border city of 1.5 million, which has suffered a months-long spate of brutal drug-related killings and kidnappings that has demoralized locals and terrified U.S. tourists.


“It was more than anything a celebration, because Tijuana has received a lot of bad notices from violence and other things, and the people were very anxious,” Amezcua said in a recent interview.


But for the Grammy-nominated duo of Amezcua, 48, and Mogt, 40, the concert also marked the latest shift in a subtly evolving career. After more than a decade of remapping techno’s DNA by splicing electronic beats with Mexican regional folk music, touring with Los Lobos and remixing songs for the likes of Morrissey and Lenny Kravitz, the tandem has added yet another chromosome to its sonic gene pool: symphonic musicians and orchestral arrangements.


For several months, Amezcua and Mogt have been working with two well-traveled and adventurous pop-classical pros: Del Prado, the young, Cuban music director of the Baja California ensemble and former director of the Cuban national symphony; and Alberto Nunez Palacio, an expatriate Argentine composer-arranger who worked with the great tango-fusionist Astor Piazzolla and for the last five years has served as the Baja California orchestra’s composer-in-residence.


Already, the collaboration between Amezcua, Mogt and their classical counterparts has yielded fruitful projects. Last October’s street gig with the Baja California musicians, which was part of Tijuana’s annual entijuanarte art festival, was followed a few days later by another orchestral outing with La Banda de Musica del Estado de Zacatecas in the south-central Mexican city of Guanajuato.


The performance was chosen to close the Cervantino festival, the country’s most prestigious annual cultural showcase, underscoring how Mexico’s generally conservative fine arts establishment has embraced Nortec and its music. Plans are afoot to record the Baja symphony performing Bostich and Fussible songs with the duo. Amezcua and Mogt also plan to weave their orchestral experiences into their new disc, a follow-up to their critically saluted 2008 “Tijuana Sound Machine,” which sold about 100,000 copies worldwide and received a Grammy nomination last year for best Latin rock/alternative album. The new album will be released by North Hollywood-based Nacional Records, probably this summer.


Too often, jam sessions between pop players and symphonists are pretentious vanity projects that use high-culture appurtenances to mask a paucity of ideas and technique. But unlike many of their pop-techno peers, Mogt and the conservatory-trained Amezcua are longtime students of classical music, and fans of such genre-bending innovators as Krzysztof Penderecki, Steve Reich, Karlheinz Stockhausen and Gyorgy Ligeti. They can rap for hours about how techno is a rich source of the dissonant sounds and serial sequences of which contemporary classical composers are fond.


Tomas Cookman, president and owner of Nacional Records, said that Nortec’s music lends itself to the challenges of orchestral collaboration. “It’s mainly instrumental and it has complex parts, and conductors love that kind of stuff,” he said. “You’ve seen so (many) rock bands put a bunch of strings behind them and they’re basically just backing musicians.”


Still, fusing the staccato tempo and chill sensibility of computer-generated music with the warmer timbre and more flexible playing of a live orchestra was no easy task.


The idea of a collaboration between Nortec and the Baja orchestra arose after both were recruited to perform at entijuanarte. For their part, Del Prado and Nunez Palacio wanted to stretch the orchestra’s repertoire by working with music that incorporated drum machines, hand clapping and other uncommon ingredients.


At the beginning, Amezcua said, it was especially hard for the orchestra members to sync up with electronica’s machine-regimented squeals and hiccups, samples and loops, he said, and for Nortec’s brass players to tone down their explosive playing.


But over time, he said, the players and their different sounds came together. Mogt agreed. “This fusion, well, I believe, it took Nortec to another plane,” he said in an interview at his home recording studio.


Nunez Palacio said that Nortec differs from other electronic artists because they “adopt a position in the avant-garde” rather than cranking out slick commercial dance tunes. By crossing computer-programmed pulses with accordion, brass and the baja sexto, or 12-string guitar, they created a signature mutation of norteno and techno, “nor-tec.”


“Nortec’s fusion is a very spectacular thing,” Nunez Palacio said.


Not long ago, it also was a relatively rare thing in Mexico and Latin America. While electronic dance music and its various mutations took off in the United States and Europe in the 1990s with the proliferation of digital synthesizers and computer technology, most Latin artists initially held techno at arm’s length. Many performers and producers regarded it as too cold and impersonal, the antithesis of the emotionally ardent, lyrically demonstrative, singer-driven musica romantica.


Tijuana was one exception. Its remoteness from the dominant fashion mecca of Mexico City allowed it to carve out its own cultural identity.


Nortec started out there at the center of a youth-driven movement, an amalgam of like-minded musicians, DJs, graphic designers and visual artists. When Mogt and Amezcua began making music, they were obscure technophiles, bilingual cyber-geeks who’d grown up listening to bands like New Order at local clubs or beamed in by San Diego radio and TV stations.


Through long nights of experimenting, Nortec Collective — whose other principal members include Jorge Verdin, aka Clorofila, and Pedro Gabriel Beas, who goes by the moniker Hiperboreal — found a way to make electronic music reflect the social and aesthetic (sur)realities of their border metropolis.


“How do you take polka music and make it cool? They did in a way that was so elegant and cutting-edge,” said Kim Buie, vice president of A&R for Lost Highway Records in Nashville, who years ago signed Nortec to its first stateside recording contract, leading to the group’s first album, in 2001, “The Tijuana Sessions Vol. 1.”


These days, Bostich and Fussible are artistic nomads, traveling the world and often drawing large crowds in Northern European countries whose residents wouldn’t know a Tecate from a tequila. But they still make their homes here, and they’ve been gratified to find a resurgence of the community-based creative spirit that gave birth to Nortec Collective.


“This violence and insecurity created a conscience in Tijuana and a movement to recuperate parts of our city,” Amezcua said. “This is an expression of our desire to take back our city.”

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