Nike Sportswear presents Boredoms' 88BoaDrum in NYC and LA on 8.8.08

by Katrina-Kasey Wheeler

PopMatters.com

17 July 2008

On August 8th, 2008 [8.8.08], Nike Sportswear will present Boredoms’ 88Boadrum - an unprecedented aural and visual experience, on the same day in New York and Los Angeles. 88BoaDrum is the natural evolution of 77BoaDrum, one of the most talked about and critically celebrated music events of the past years.  Supported by Nike Sportswear, 77BoaDrum took place in Brooklyn Bridge Park, where Boredoms and 74 hand-selected drummers from New York’s underground brought life to Boredoms monumental vision through an original 77-minute composition. Boredoms are known as musical pioneers who for over 20 years have continually pushed sonic boundaries and inspired musicians. Their albums and their performances defy categorization, each one a completely unique event.

88BoaDrum - LA will start at exactly 8:08 PM PST the 88-minute experience at the historic La Brea Tar Pits will feature 88 drummers selected by Boredoms and 88Boadrum artistic director, Hisham Bharoocha of Soft Circle [formerly of Lightening Bolt, Black Dice].

88BoaDrum - NYC will start at exactly 8:08 PM EST in New York City, conducted on behalf of Boredoms and Nike Sportswear by Brooklyn’s Gang Gang Dance. Set on the Williamsburg Waterfront, 88 drummers will perform the same 88-minute piece, newly composed by Eye of Boredoms and interpreted by Gang Gang Dance.

Each experience will be observed with a special Nike Sportswear 88Boadrum NSW Tee collection. The NSW Tee’s will be hand-screened at each location with an original graphic of choice, including designs created by Eye from Boredoms.  This collection will be available exclusively on 8.8.08. This is an event to surely not be missed. 8.8.08. Remember the date - you won’t want to miss this historic event.

Nike Sportswear presents Boredoms’ 88BoaDrum will be free and open to the public.  Tickets are required for entry and are available on first-come-first-served basis starting Friday 18th from www.brownpapertickets.com, Amoeba Records and LACMA (88BoaDrum - LA) and Other Music and Sound Fix Records (88BoaDrum - NYC). Tickets are limited to one per person. For further information, www.nikesportswear.com.