Kanye West

Features

Activity Placement: Why Kanye Needs Us and We Need Him

Kanye West is a bona fide hit-maker. But his real genius lies in his ability to match songs to consumer behavior, marketing his music less as a product and more as the perfect accompaniment to the activities of daily life. [14 July 2008]

Reviews

Kanye West: 808s and Heartbreak

On 808s and Heartbreak, West might be making his own hip-hop version of a concept album where the concept is sadness. But he isn't fitting a cookie-cutter mold, he's innovating. [1 December 2008]

Kanye West: Alter Ego

An opportunity for Kanye West the Self-Conscious Studio Artist to vent freely on Kanye West the Tabloid Creature. [15 February 2008]

Kanye West: Graduation

For all of his apparent ego-tripping, awkwardness is the key quality of Kanye West’s persona, whether he’s aware of it or not. [10 September 2007]

Kanye West: Late Registration

Gorgeously textured and musically ambitious, this album is a testament to West's top-of-the-game production skills, but as an MC he's still got a few lessons to learn. [29 August 2005]