
Film critic Tom Shales once referred to a Batman sequel as a “wanging, clanging calliope from hell”. I often get the same impression from television ads, as I fumble for my remote’s ‘mute’ button before the onslaught begins. Yet every once in a great while, an ad will rise above the white noise and actually transcend the fetid swamp of commercial television. Consider the magical 90 seconds of Oreo’s “Wonderfilled” ad that debuted during a recent episode of Mad Men.
























