A colleague of mine who works in the non-profit world made this prediction: “it’s my belief that, within the next year or two, Facebook or some other social networking service will completely replace email as a way… to reach out to our audiences.” Mind you, he’s not saying that e-mail itself is gonna die and Facebook will replace it. But the thought that the way that non-profits plus marketers, magazines, promotion (PR), bands and all sorts of other businesses will rely on social media rather than e-mail is an interesting idea to ponder.
The whole idea of social media taking over from e-mail as a way to reach out to audiences almost makes e-mail seem like an antiquated 20th century idea that’s on the way out in this early part of the new millennium. Can we gaze into our collective crystal ball and see how this will shake out?
The rise of social media has been stunning, becoming one of the fastest-growing sectors of the Internet. MySpace (only six years old now) was once the king of the hill but has been overtaken by Facebook, which is only five years old, but Facebook itself is now being challenged by Twitter, which is only three years old now. See the pattern here? Obviously, something is overdue to come and knock down MySpace, Facebook and Twitter off their perches. And a year or two after that happens, something else will take over as the new kind of social media world.
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—Jason Gross