Marginal Utility

Dealing with contemporary consumerism, capitalism, and the life it permits.

 

18 November 2009

‘Twilight’ and True Love-ism

What is the underlying issue that we as a culture have settled on vampires to solve?

Until I started writing this, my knowledge of the Twilight series isn’t extensive: it’s limited mainly to having noticed the covers of the books on the subway since they had chess pieces on them (for a brief moment of insanity I wondered whether they might be chess-related books—maybe I had missed the birth of the hyper-hypermodern) and a brief discussion I had with a friend after seeing a giant poster of the goofy lead actor in a Target. (It seemed as though the photographer had him say “duh” to capture that perfect look of cuddly harmlessness.) I also know that it is about vampires and the author is a Mormon.

But the series’ popularity can clearly reveal something significant—does it herald something different, or is it a new bottle for old ideology?

Using this WaPo story as a point of departure, Tyler Cowen offers nine hypotheses, including this: “You know from the beginning that the plot twists will have to be extreme.  Few movie makers offer up vampires who think pensively, talk inordinately, and live out ambiguous endings, sitting around in coffee shops.” I actually would want to see that show, about the quotidian everyday life of vampires. Pace it like an Antonioni film. Explore the question of whether anything has meaning without death.

Rob Horning

 

16 November 2009

Font Foolishness

This NYT article about font nerds by Alice Rawsthorn seems to have attracted a fair share of attention.

It’s always a pleasure to discover a formally gorgeous, subtly expressive typeface while walking along a street or leafing through a magazine. (Among my current favorites are the very elegant letters in the new identity of the Paris fashion house, Céline, and the jolly jumble of multi-colored fonts on the back of the Rossi Ice Cream vans purring around London.) But that joy is swiftly obliterated by the sight of a typographic howler. It’s like having a heightened sense of smell. You spend much more of your time wincing at noxious stinks, than reveling in delightful aromas.

Rob Horning

 

16 November 2009

Bonus material: The Coming Insurrection

I have an essay up at Generation Bubble about the French anarchist manifesto, The Coming Insurrection. It’s mostly about how the dream of revolution has been replaced by the dream of self-actualization—an old, familiar story.

Rob Horning

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13 November 2009

End of Utopias

Slavoj Žižek has a good essay in the LRB about the anniversary of the fall of the Berlin Wall. He looks at the idea that the end of the socialism brought in its wake a realistic mind-set grounded in the “truth” that markets and capitalism are the only basis for a social order that works. He basically argues that after the Wall fell, the same sort of people maintained political control. Neoliberalism has its power elite, just as Warsaw Pact countries had their Politburos. What’s striking about the velvet revolutions, Žižek argues, is that after the fall of the Wall, these elites turned out to be the same people:

Indeed, one could argue that, when the Communist regimes collapsed, the disillusioned former Communists were better suited to run the new capitalist economy than the populist dissidents. While the heroes of the anti-Communist protests continued to indulge their dreams of a new society based on justice, honesty and solidarity, the ex-Communists were able without difficulty to accommodate themselves to the new capitalist rules. Paradoxically, in the new post-Communist condition, the anti-Communists stood for the utopian dream of a true democracy, while the ex-Communists stood for the cruel new world of market efficiency, with all its corruption and dirty tricks.

He sums up the ideological usefulness of this misrecognition: free marketeers can argue that their revolution was betrayed and demand more radical reforms.

In the 1990s, it was believed that humanity had finally found the formula for an optimal socio-economic order. The experience of the last few decades has clearly shown that the market is not a benign mechanism that works best when left alone. It requires violence to create the conditions necessary for it to function. The way market fundamentalists react to the turmoil that ensues when their ideas are implemented is typical of utopian ‘totalitarians’: they blame the failure on compromise – there is still too much state intervention – and demand an even more radical implementation of market doctrine.

Markets don’t exist by virtue of natural law; impersonal exchange is hardly inscribed into human genetic code. Violence, or its implied threat, establishes the terms of exchange, or worse, the arbitrary neutrality of a society governed by unimpeded markets fosters an anything-goes climate where violence between competitors is tolerated, and is inevitable.

Rob Horning

 

11 November 2009

The Urban Haute Bourgeousie

At Generation Bubble, Anton Steinpilz brings up Whit Stillman’s 1990 film Metropolitan, which played as a sort of fond lament for the1980s. The film is extremely enjoyable despite being borderline reactionary—it’s open to an interpretation (not a likely one, but one useful for the suspension of ideological disbelief) in which the implicit politics are meant to be foibles of the characters rather than Stillman’s own, which makes it pleasantly watchable. (I’m especially fond of its weird, stilted Hal Hartley-esque quality, it’s closet-drama dialogue.)

The beaus and debutantes of Stillman’s hyperstylized New York were meant to be old, old money—so old that social-capital preservation was never supposed to be a concern for them. But as Steinpilz notes, the film is shot through with melancholy at the possibility that the whole social-capital system (which the film, with its coming-out balls and stilted drawing-room conversations and Victorian concerns about moral turpitude, lovingly depicts/invents) is becoming supplanted by a raw-money culture in which manners don’t matter. The unleashing of the financial sector brought about a whole new class of “vulgar rich,” the sort of people that Tom Wolfe (in many ways Stillman’s artistic grandfather) scorns in his work. Stillman’s characters—even the crypto-Marxist among them—all subscribe to the primacy of social capital; they are all entranced by the same chimeras of tradition, which they take to be lineaments of an eternal and proper social order—the inverse of the Fourierist fantasy one of them espouses. Rather than an explicit program that must be imposed, entailing all sorts of overt dislocation, the traditional order Stillman idealizes works hegemonically, which means that it has an effortless grace, the sprezzatura of the privileged. Though the character Charlie appropriates the term “bourgeoisie” for his neologism “urban haute bourgeoisie” to describe the characters in the film, they are really anachronistic petit aristocrats (which makes sense, since they are styled after the gentry from Jane Austen’s novels.) The bourgeoisie, in actuality, were the ones who routed Charlie’s kind in the 19th century. The bourgeois ideals—opportunity, mobility, enlightened self-interest, economic transparency, etc.—are what Charlie rejects; he implicitly endorses a rentier system where social betters are ensconced in a divinely ordained hierarchy.

Arnold Kling recently cited a quote from Gordon Wood that I think is relevant here:

After all, wealth, compared to birth, breeding, ethnicity, family heritage, gentility, even education, is the least humiliating means by which one person can claim superiority over another; and it is the one most easily matched or overcome by exertion.

That’s a justification for wealth betokening meritocracy, an order to supplant the unjust aristocratic one based on inherited social capital. The virtue of hard work supposedly replaces the genetic lottery, though humanity is basically consigned to eternally squabbling over status as part of its inherent nature.

Nowadays, the term “urban haute bourgeoisie” most likely does not conjure up debutante balls and Upper East Siders. For me, it evokes the scene on the Lower East Side, the cultural entrepreneurs and their hangers-on. It turns on cultural capital rather than old-style social capital, which has perhaps receded to an inaccessible demimonde, far away from hipsters and reality TV cameras.

Rob Horning

 

10 November 2009

Music Discovery Stories

The internet can free us from the tyranny of what's popular now and let us discover and become obsessed with culture from a diverse range of eras and locales.

Nicholas Carr linked to Duran Duran bassist John Taylor’s essay (!) for the BBC about how the internet changes music consumption. He relates a story about seeing Roxy Music on television in 1972 and riding his bike for miles to go to a shop where he could buy the record.

We had no video recorders, and of course there was no YouTube. There was no way whatsoever that I could watch that appearance again, however badly I wanted to. And the power of that restriction was enormous…. The power of that single television appearance created such pressure, such magnetism, that I got sucked in and I had to respond as I know now previous generations had responded to Elvis Presley on the Ed Sullivan show, or The Beatles, or Jimi Hendrix. I believe there’s immense power in restriction and holding back.

The moral is familiar: On-demand culture deprives cultural-industry product of its aura, and consumers are left with a shallow and superficial relation to it. That seems to sell the power of the product itself somewhat short—if the songs are really good, the aura artificially secured by restricted access presumably shouldn’t matter to our aesthetic response. The would-be John Taylors of today should be listening to “Virginia Plain” over and over again despite downloading it. As he points out, the internet can free us from the tyranny of what’s popular now and let us discover and become obsessed with culture from a diverse range of eras and locales.

Rob Horning

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