Art by Eric Schiller

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29 May 2009

Locked Content: The Wrong Approach to a Pre-Order Bonus

Why would a game's developer choose to rub in its audience's face the presence of a no-longer-available pre-order bonus?
My blog about how Wolverine's racist imagery was overlookedin the wake of Resident Evil 5 fatigue will have to wait.

These are days when I wish everyone followed the Google-popularized mantra of “Don’t Be Evil.” The concept of the pre-order bonus is not a new one: buy the game early, get a little something extra for being so darn sure of your purchase.  It’s not a difficult concept to grasp, and despite the after-the-fact howling of the terminally wronged, it makes sense from a business standpoint to throw in an incentive to get people to buy a given product at a specific place.  Time was, you’d pre-order a game, or a CD, or a DVD, and maybe you’d get a poster, maybe you’d get an action figure, maybe you’d even get a little bonus CD with some exclusive (or, at least, timed exclusive tracks).  The huge fans pre-order it to make sure they get the prize; everyone else just gets the product when and where they feel like it. This has recently become something of a phenomenon in gaming arenas—Atlus has the pre-order business down to a science, what with soundtracks, plushies, posters, and all manner of other bonuses awaiting the Atlus Faithful, and the just-announced Guitar Hero: Smash Hits pre-order bonus extravaganza features everything from drumsticks to discounts, depending on where you order it from.

Mike Schiller

Multimedia / Interfacing 

18 March 2009

Video Game Connection to Tragedy

A look at some of the responses and coverage to the recent school shooting in Germany.

In the aftermath of the tragic shooting by Tim Kretschmer in Germany, politicians in both America and Germany are rallying behind the event to once again call for tighter restrictions on video games. Germany already has the strongest censorship laws in the EU, which short of outright banning all or most video games means there is not much left to lock down. Here in America, games are already actively not sold to minors and the video game industry has the highest success rate of any media for keeping mature rated content out of the hands of minors.

Particularly troubling is the continuing coverage of the incident which insists on the connection between playing games and violence. Politicians and ignorant parents are one thing, journalists should be held to a higher standard. The Times’ connection of the incident to Far Cry 2 (their description of the game is factually inaccurate) barely qualifies as tenuous. Kretschmer played Far Cry 2 the night before the event along with several other FPS titles. The expert consulted in the article to establish the link is Lieutenant Colonel Dave Grossman, the man who coined the term “murder simulator” for games, and he bases his accusations on a connection between training tactics used by the military and video games. Specifically, the need to simulate the effects of shooting a person more accurately on targeting ranges (such as having targets that go limp or flail) is echoed in games. A game controller is otherwise considered the equivalent of holding a gun and firing it. The article balances out the coverage by consulting other experts on the topic who rely on psychological studies and a growing majority that have found that there is no link between video games and violence. Elements such as the father owning numerous guns, teaching Kretschmer to use guns at a young age, and a troubled childhood are all referenced as contributing factors to the crime.

Both the Telegraph and Escapist have taken the time to report on the event and also question the connection to games.

Mark David Chapman obsessively read Catcher in the Rye before shooting John Lennon. Does reading Salinger make people want to kill celebrities? Timothy McVeigh’s favorite flavor of ice cream was Ben & Jerry’s Mint Chocolate Chip. Does eating it make people want to blow up Federal buildings? Jeffrey Dahmer’s favorite horror film is Hellraiser III. Does watching it make people want to murder and eat one another? Ted Kaczynski was obsessed with Joseph Conrad and the novel, The Secret Agent, in which a professor abandons his job, lives in seclusion, and decides to bomb a scientific lab. Are other people who read the story going to act it out?

As the growing problem of youth violence and school shooting continues, perhaps the press will eventually want to stop and ask why there are so many people who play these games that don’t exhibit similar behavior.

L.B. Jeffries

Multimedia / Interfacing 

8 January 2009

RIP EGM

Some thoughts on the demise of the one-time top dog of gaming magazines.

If you’re the type to follow a blog like this one, you’ve no doubt heard the news of UGO Entertainment’s purchase of the 1Up network and all of the properties underneath it, followed closely by the news of game rag stalwart EGM’s sudden (not to mention unfortunately timed, at one month before its 20th anniversary) cancellation.  The entire fiasco has resulted in a confirmed list of at least 30 staffers suddenly finding themselves having to check the “unemployed” box on every form they fill out for at least the near-term future.

Thus far, UGO’s been saying lots of nice things about letting 1up remain its own brand while simultaneously getting rid of a whole bunch of the people that made that site stand out (that is, the podcasters) among the major game sites, but I’m not going to be too hard on UGO here, because when you get down to it, it’s just business, as much as we’d prefer to think of it as more than that.  That’s small comfort to those who were just pink slipped, but turnover always happens in these situations, and we’re just not in the sort of economy that welcomes exceptions to that rule.

Gamers of a certain age will never forget this page.

Gamers of a certain age will never forget the Sheng Long hoax.

For many older gamers such as myself, the disappearance of EGM is really hitting home.  This is the magazine that gave us the infamous secret of Sheng Long, the magazine that started the “Lair is crap” wave of anti-publicity, the only magazine that most of us would ever have thought to have bought despite the presence of Fabio on the cover.  Heck, I remember the first one, which I bought shortly after spending way too much time with an Issue of Nintendo Power trying to figure out whether those Mega Man 2 screens were too spectacular to be real.

Still, the departure of EGM is just another domino to drop in the course of print media’s apparent march to extinction.

One could argue that print is already flirting with complete irrelevance as far as gaming goes, given that the only major American gaming rags left are Play (whose primary claim to fame is its “girls of gaming” feature), Game Informer (whose circulation will continue to thrive due to its status as a “free” bonus for signing up for GameStop’s membership card), GamePro (I’m sorry, I just never much cared for GamePro) and the official platform-specific magazines.  Europe still has a couple of solid mags in the form of Eurogamer and Edge, and Japan’s Famitsu continues to be a nationwide tastemaker (nothing solidifies the hype of a Japanese release like a 39 or 40 out of 40 from a Famitsu review).  Even so, with the ease of internet access still exponentially increasing and the shrinking window that separates “breaking” with “outdated”, it’s hard to see much of a future for print.  On an online source, you can see video previews of upcoming games; in print, you need to look at pictures.  Online sources can publish instantly, leaving print sources at least two weeks in the dust when it comes to news.

Maybe if they put Fabio on every cover…

Maybe if they put Fabio on every cover…

If a print publication is to succeed, it is going to need to a) appeal to the nostalgia of an audience that grew up with print, and b) provide a service that online outlets can’t.  In the case of Famitsu, for example, that service is in the presentation of scored reviews by a core set of reviewers which still garners as much or more respect than any of the current online crop of reviewers.  For English-language audiences, however, this approach is more difficult because any of the writers who could pull this sort of clout are already gainfully employed online.

Perhaps if there were a print mag that was structured more like an academic journal, in which experts, scholars, and the rest of us were encouraged to submit essays to a prestigious editorial board, the best of which would be published, we would want to subscribe to it.  Of course, The Escapist already does this online, so it’s difficult to see it succeeding in a subscription-centered arena.  Gonzo game journalism already has its place online, as does some surprisingly well-constructed fan-fiction.

The truth is, there really isn’t anything that print magazines can offer that online outlets can’t, and even the most nostalgically-minded reader is going to favor something free, current, and dynamic.  Even I’ll admit that despite my own subscription to EGM, I wasn’t really reading it anymore; maybe I maintained it for the fresh-ink smell that a just-delivered magazine has.  Still, EGM was something of an institution in its own right, a holdover from the Nintendo age that managed to hold on longer than it could have thanks to some sharp editorial minds and solid writing.  Inevitable as EGM’s demise may have been, January 6, 2009 was still a sad day for gaming as we knew it.

Mike Schiller

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Multimedia / Interfacing 

30 December 2008

Dr. Seuss Lives on in World of Goo

“Each chapter also has its own small story arc, with background flavours involving targeted marketing campaigns, beauty products, brand loyalty, evil products with glossy packaging, etc. Just like the story, these themes inform the artwork and level design, but are never ever crammed down the player’s throat. You’ll notice them only if you read between the lines.”
-Kyle Gabler, 2D Boy

World of Goo is a work of art in the way that The Butter Battle Book is a work of art.

Perhaps it’s too simplistic an assessment, given that the Seussian inspiration that World of Goo sports is immediately evident from the title screen alone:

Where the homage is most pointed, however, is in the narrative that it presents.

When I was six years old, I didn’t get The Butter Battle Book. I mean, I found it funny enough, what with its increasing levels of Yook and Zook technology and the clever way in which Seuss found the most trivial thing possible for the two sides to disagree on (probably not in those terms at age six, but you catch my drift), but I didn’t know what it meant. There is no way for a six-year-old to understand that the story is based on an all-too-real arms race, and that the strange, unsatisfying ending to the story—a Yook and a Zook at the top of the wall that divided their people, waiting each other out for a good time to drop a civilization-ending bomb—was uncomfortably close to the actual political state of affairs at the time.

At least, there was no way to understand it until my mother explained it to me and proceeded to give me nightmares for the next week.

Similarly, my 29-year-old self didn’t really grasp the allegorical nature of World of Goo until, provoked to comment on it, all I could come up with was to mumble something about an “anti-establishment” sort of undercurrent, which, while sort of accurate, is hardly insightful. The truth is, to that point, much of the play time that I’d devoted to World of Goo had been by the side of my own six-year-old daughter, as it’s a game that truly shines as a family-centered experience without being obviously marketed toward kids; the huge fonts and the wry humor of The Mysterious Sign Painter are, as it turns out, awfully appealing to young children, as is the almost Tinkertoy-esque nature of many of the goo structures that are built throughout the game. As such, my understanding of the undercurrent of the game was victim to a sort of willful ignorance as my time was spent focusing on the stuff a six-year-old would like, the stuff a six-year-old would get.

What could I do but play it again?

(there are spoilers ahead. click at your own peril.)

Mike Schiller

Multimedia / Interfacing 

29 October 2008

What’s Barack Doing In My Burnout?

Ryan Smith takes a look at the sudden onset of political ads in video games.
Image courtesy of gamepolitics.com.

Image courtesy of gamepolitics.com.

Barack Obama has often lectured kids and their parents to “put the video games away” on the campaign trail, but if people insist on playing the stupid things, they might as well vote for him. That’s the message many are getting from the news that the Democratic presidential candidate has taken out ads in 18 games for the Xbox 360 that will feature on virtual billboards and other in-game signage. The games include EA titles like Burnout Paradise, Madden 09, NHL 09, Skate, NFL on Tour, Nascar 09 and Need for Speed Carbon. Of course, the ads will only be seen by gamers in the all-important swing states playing online (Colorado, Florida, Iowa, Indiana, Montana, North Carolina, New Mexico, Nevada, Ohio and Wisconsin).

Evidently, both the Obama and McCain camps were approached by online advertising company Massive, but McCain’s campaign passed on the opportunity to put his message out into the virtual world—perhaps wisely considering the huge advantage Obama has in the 18 to 34-year-old demographic (though perhaps McCain maybe should have at least considered ads in a Republican-friendly NASCAR game). According to a poll of 100,000 Xbox Live users that asked gamers to select their nominee for president, 43 percent chose Obama, 31 percent went McCain and the rest were undecided or for a third-party candidate.

So maybe it’s not a bad move for Obama to ask Xbox Live users to hold off on another game of Madden long enough to get off their couch and vote for him—he certainly has the money to spare.

Image courtesy of destructoid.com.

Image courtesy of destructoid.com.

This does however beg the question of whether this convergence of politics and games is a good thing. Some gamers say they don’t like the idea of these types of real world invasions into their fantasy realms. But in reality, advertisements have been creeping into games for years now (anyone remember Marlboro ads in Sega racing games in the 80’s?). Does it really matter if it’s a giant corporation trying to sell us a product or a presidential candidate trying to grab our vote? An ad is an ad.

Also, I think an in-game billboard with Barack Obama telling you to vote seen while you’re speeding down a highway in Burnout is pretty inoffensive. If, however, Master Chief’s face got replaced by Obama’s when you turned on Halo 3—well, that’s a different story.

Ryan Smith

Multimedia / Interfacing 

11 June 2008

Jack Thompson Finds Rock Bottom

Jack Thompson has finally ticked off enough people to get disbarred. The final step on the way to that disbarment was just kind of sad.

“‘I strenuously object?’ Is that how it works? Hm? ‘Objection.’ ‘Overruled.’ ‘Oh, no, no, no. No, I STRENUOUSLY object.’ ‘Oh. Well, if you strenuously object then I should take some time to reconsider.’”
-Lt. Sam Weinberg (Kevin Pollak) to Lt. Cdr. JoAnne Galloway (Demi Moore) in A Few Good Men

For the last day or so, it’s been a little bit difficult to avoid coverage of the disciplinary “hearing” that Jack Thompson took part in last week to determine what sort of punishment he would undergo as a result of his being found guilty of professional misconduct.  Of course, I use the scare quotes around the word “hearing” because it wasn’t really a hearing at all, in that Thompson had no part in it except to fiddle with the podium, berate the judge, antagonize a couple of members of the press, and stomp off in a huff.  As a result, in addition to the case against Mr. Thompson, the prosecutor was also left to offer mitigations, actually helping his case to an extent in, as best as I can tell, the interest of fairness.

They strenuously object.

They strenuously object.

In the midst of his belittling of Judge Dava Tunis, Thompson even managed to forget the lesson offered by the above exchange in A Few Good Men, telling Judge Tunis that he “[objects] strenuously...to the very notion that this proceeding can even occur on various grounds.”

The excellent GamePolitics.com has a transcript of the entire exchange, while the Daily Business Review has the audio.  The audio is particularly revelatory, because Thompson sounds just as unreasonable and as belligerent as the common gamer perception of him dictates.  Is this how Thompson has always been, or has he simply been blasted by so much legal failure and so much internet hate that he’s become the caricature of himself that we’ve been led to believe is an actual portrait of the man?

I believe that, at least at the start, Thompson had good intentions, that he was truly determined to make a difference.  I know that having kids (or a close family connection of any kind, really) can make you want to make the world a better place in the worst way, I know that faith can drive someone as well, and it’s hard for me to believe that Jack Thompson was always a self-aggrandizing propagandist with an agenda, unwilling to hear two sides of an argument.  He has gone on crusades for the causes of censoring the lyrics of rap music, he has taken on morning talk radio, and he most famously espouses the evils of violent video games.  And maybe the man has a point—while violence in video games can contribute to the visceral thrill of the play experience, some would certainly argue that it occasionally has the propensity to get a bit over the top and gratuitous.

A sudden change of heart, or his next greatest foe?(Image courtesy of Kotaku)

A sudden change of heart, or his next greatest foe?
(Image courtesy of Kotaku)

Still, what once manifested itself as legal maneuvering has turned into a glorified ambulance chase.  Thompson has no issue with linking games to major tragedies involving high school and college students, regardless of whether those responsible actually played the games.  He comes off as bossy, ruthless, and a blowhard; obviously, something in him snapped somewhere along the way, and he lost the will to make the world a better place, a drive replaced by the undying need to be right.

It is this need that manifested itself in Thompson’s tantrum in court, and it is this need that bubbled up so far as to not even allow himself to hear any argument that might discredit his opinion.  Now, he’s set to be disbarred for the next ten years.  For a little perspective, that means he won’t be able to practice again until he’s 67 years old.  It’s a sad fate for the man, but perhaps it’s what he will need to regain perspective, and some sense of the honor that he left behind long ago.  I’d like to believe it’s still in him somewhere, that the parasitic brand of self-promotion he has offered can be fixed.  Of course, the next time he appears on a news program after a school shooting as an “expert” in the link between gaming violence and real-life violence, well…perhaps my optimism will be tempered.

Mike Schiller

Jack Thompson responds to the Northern Illinois shooting

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