There was a palpable excitement about King Kong shortly before its release in 2005. Peter Jackson had just come off the amazingly successful and Oscar winning Lord of the Rings trilogy. Unless Jackson pulls an “M. Night Shyamalan,” his name will forever carry with it instant notoriety, drawing a community towards his work eager to participate in whatever artistic endeavor he chooses to create. Like many other media properties of this sort, this built in community makes a natural target for cross-media promotions and transmedia storytelling. Remember that King Kong video game that—much to everyone’s surprise—was actually decent? King Kong and movie tie-in games like it seldom aim high, but they may yet provide an added value—intentionally or otherwise—to media communities.