
All right, readers. It’s confession time. Before I get into my latest coverage of SXSW, I have a secret I need to share. I would prefer to keep it to myself, as I have for a few years now, but I feel it’s necessary to reveal for the purposes of this article. If any of you stop reading and click over to Faith’s unbiased (and, let’s be honest, probably better) coverage, I completely understand. Wow. This isn’t easy. I’ve only told a few close friends, and they were less than understanding. Okay. Here goes nothing:





































