
This has been a rough month for Amazon.com and its dominant position in the e-book market following a series of recent setbacks involving the company’s e-reader, the Kindle, and its tablet, the Kindle Fire. The e-reader, which more than any other device sparked the long anticipated digital revolution in the world of publishing, is no longer going to be stocked in any of Target’s stores across the nation. Although a New York Times’ article, “Target, Unhappy With Being an Amazon Showroom, Will Stop Selling Kindles” (Stephanie Clifford and Julie Bosman, 2 May 2012) speculated that the move is going to be little more than a minor irritation for Amazon, it means that the device is going to be pulled from the shelves of almost 2,000 brick and mortar locations.



































