
What is it with audiences and critics? Why do they agree on so very little and mean even less to each other? Some will argue that the universal soapbox that is the Internet changed the face of forming opinions forever. Like the old joke about a certain human body part, everybody has judgments and most of them stink. So naturally, when you overwhelm the marketplace of ideas with a combination of idiocy and grammatically suspect speculation, the result is more watered down than a dive bar martini. Everything from the exploitation of thumbs to the alphabetizing of validation has also contributed to the decline in the viewer/journalist ideal. After all, when given a couple hundred words and a goofy icon-based rating system to struggle through, worth weakens and then dies.
But there are other factors to consider as well, reasons for great and growing divide between what critics think is good/bad and what the box office - the ultimate barometer of public appreciation - indicates. Case in point - Drive, the recent Ryan Gosling thriller that is sitting at nearly 92% positive on that bane aggregate, Rotten Tomatoes. Of the 158 names on the site’s supposed honor roll (yours truly included), over 145 found it to be somewhere between ‘good’ and ‘great’ in the pantheon of September 2011 releases. Some have even gone so far as to reserve a spot on their end of year Best of list for this interesting deconstructed noir. Yet with over 2880 theater screens to draw from and relatively lax collection of titles around it, the best Drive could muster was a mere $11 million opening.





































