
In some ways, the studio’s position is understandable. When you have a huge tentpole title like Star Trek, and you’re trying to generate the kind of commercial buzz that will guarantee a Summer 2013 windfall, you’ll do anything, within reason, to protect that. To this end, Paramount has decided on a tactic that has many film critics around the United States fuming. After offering pre-release PR stunts like red carpet celebrations and exclusive phoner Q&As to a select few in the industry, the company has completed its Into Darkness schedule by setting up its only press screenings… the day of opening… hours after the film will be available in the IMAX format for any paying customer to see.




































