It may be the first time in mainstream movie history that gore is getting the high sign from marketers. If you’ve been paying attention to the advertising for the new Sam Raimi approved remake of his classic Evil Dead, you’ll understand. Currently making the rounds is a commercial featuring nothing more than brief glimpses of the film and multiple reaction shots—teens, the target audience, and even a couple of older people offer up their first look faces as the trailer (one assumes, red banded) unspools before them. Mind you, we don’t see the splatter, but the implication is clear: the update of the classic ‘within the woods’ workout is one shocking, disgusting blood feast where body parts and arterial spray are beyond the norm. The grimaces and gasps say it all.