Janet Jackson: Regain Control

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[11 May 2009]

With the musical world filled with young "divas", there's little room for Miss Janet, an innovator who popularized the Sexy Diva With Choreography paradigm in the first place.

By Quentin B. Huff

What is Janet Jackson to do now? With the musical world filled to max capacity with young “divas” sporting major attitude and precision dance routines, there seems to be little room for Miss Janet, an innovator who popularized the Sexy Diva With Choreography paradigm in the first place.

I’m a Janet fan, and I’ve been proud to be one since the days of Control (1986), her feisty but introspective LP that showcased her newfound artistic and developmental independence. It wasn’t her debut album, though, as she had made two previous attempts to find her sound, engage a wider audience, and step out of the gigantic shadow cast by the weight of the Jackson family name and the success of her famous, supremely talented brother, Michael.

Those attempts, Janet Jackson (1982) and Dream Street (1984), didn’t have the conviction or the sincerity of Control, and her transformation back then from bubble gum teen singer to dance floor diva is truly remarkable. It also suggests that there’s hope for the future. If she turned things around once, she can do it again. I know it’s tough to compete in a post-Beyonce world, but maybe Janet can regain at least some of her stature.

I’m sure she’s somewhere right now, thinking, “I’m worried about the future. I wonder what that guy at PopMatters thinks I should do next?” Of course. So here are my thoughts on what needs to happen to effectuate a full scale Janet Jackson comeback.

Get Excited.
All of this assumes Janet is still interested in making music. Let’s face it, if she decided to sit home and eat corn chips and never release another album, she’d still have a solid legacy. She’d still be considered an icon. She doesn’t even have to use her last name anymore. She can just go by “Janet”. That’s how you know you got it goin’ on.

She’s also set her sights on acting. As a kid, she played the adorable “Penny” on the sitcom Good Times, where she carried a torch for Jimmy Walker’s tall, pencil thin jester J.J. “Dye-No-Mite” Evans. Her character tackled serious social issues such as child abuse, social work, and adoption procedures.

After that, she appeared on Diff’rent Strokes, the show with Gary Coleman (“Arnold”) and his trademark line, “Whatchu talkin’ ‘bout, Willis?”  Janet was opposite Todd Bridges (“Willis”), playing his onscreen girlfriend. Later, she was the poetry-minded “Justice” in the movie Poetic Justice, along with Tupac Shakur, and she showed up in Tyler Perry’s Why Did I Get Married?.

She’s not hitting home runs at the box office, but there’s no career imperative that necessitates her return to the studio, either. Still, I’d be fooling myself if I said I was okay with her going out on her last album, Discipline. In fact, I’d like to see her find redemption for pretty much everything she’s released after the Janet (1993) album (and sometimes I’m good with Velvet Rope (1997) too, it depends): All For You (2001), Damito Jo (2004), 20 Y.O. (2006), Discipline (2008).  In order to do that, she’s got to go into her comeback album with a mission, with something to prove.

That’s a tall order for an artist who’s won plenty of awards and has enjoyed worldwide acclaim. But if she can summon the desire, her excitement for her new material would be her best chance of getting us excited about it, too.

Get Real
What Janet doesn’t do will be as important as what she actually does. Ever since the infamous Wardrobe Malfunction of the 2004 Super Bowl Halftime Show, she’s been on the losing end of an ongoing punch line. Type “Janet Jackson Super Bowl” in your search engine and watch all of the articles, jokes, video clips, and spoofs you get about “Breast-gate”. You can say, “Well, that’s not fair,” and point out that although Justin Timberlake was involved in the Wardrobe Malfunction, his career’s been going really well ever since. But none of this changes the fact that, fair or not, we haven’t been taking Janet seriously.

Getting “real” means no publicity stunts. It means avoiding the usual Jackson family stereotypes like cosmetic surgery and airing out dirty laundry. It means not doing Weird Celebrity Stuff. It means getting back to the basics of what makes Janet worth watching and listening to.

Promoting a new album isn’t the time for Janet to authorize a tell-all book or memoir. It definitely wouldn’t be the time for another greatest hits package. What would it contain that isn’t already covered by the last package, Design of a Decade (1995)?.  The comeback trail won’t be jumpstarted by popping up in bikinis on the cover of Vibe or Essence.  A change in fashion sense or style might be acceptable. Another dramatic movie role wouldn’t hurt, either. 

When it comes to Beyonce, movies seem to divert attention from her albums. Janet, on the other hand, could use the attention, even if it’s not music related. However, the attention has to show that she’s grounded and focused.

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Rhythm Nation by Janet Jackson
 
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Quentin Huff is an attorney, writer, visual artist, and professional tennis player who lives and works in Winston-Salem, North Carolina. In addition to serving as an adjunct professor at Wake Forest University School of Law, he enjoys practicing entertainment law. When he’s not busy suing people or giving other people advice on how to sue people, he writes novels, short stories, poetry, screenplays, diary entries, and essays. Quentin’s writing appears, or is forthcoming, in: Casa Poema, Pemmican Press, Switched-On Gutenberg, Defenestration, Poems Niederngasse, and The Ringing Ear, Cave Canem’s anthology of contemporary African American poetry rooted in the South. His family owns and operates Huff Art Studio, an art gallery specializing in fine art, printing, and graphic design. Quentin loves Final Fantasy videogames, Barbara Kingsolver’s The Poisonwood Bible, his mother Earnestine, PopMatters, and all things Prince.

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Comments

great writing,
why trackmasters?
why are they so good?

thanks

Comment by daniel from melbourne, australia — May 11, 2009 @ 12:38 am

My only fear is that the only thing she might care about these days is her sex and love life. I hope she does put that out of her music. We have heard much about it and sincerely speaking, I think most concur that we get the point Janet…your sexuality is important to you. Give us more substance. She can do this.

I also wish she would stop saying she would do something and it never materialises. What happened to the book, the workout dvds, the tours and a straing of other things. She lost a lot of credibility by not delivering on what she says..Its lame.

I think it is time for her to revamp her image, both visually and musically. Go to heights people never thought she could go. She still has it. She has just come across as artistically lazy these past few years and we know she’s not. If all the other girls can do it, so can she for crying out loud. The whole Janet thing is a little unsettling cause I love her soooo much.

Comment by ibby from London, ON — May 11, 2009 @ 6:09 am

Why does everyone always forget to mention when Janet was Cleo on Fame. Granted she only did the show for 1 season….but she was a major character on there that season.

She does need to follow thru on projects. We’ve seen (or haven’t seen) the Excercise Dvd, The PLEASURE PRINCIPLE lingerie, The Excercise/Diet Book, and The MTV Reality show all fail to materialize. Let’s not mention the embarrasement of a tour that had many cancelled dates. It was really bad of her to tell the fans of cancelled/postponed shows to hold on to the tickets and then after the last date announce those “postponed” dates won’t be rescheduled. Why not have told people that before so they could have gotten refunds and maybe gone to other shows like MSG. Then they cancelled/postponed the Japanese leg of the show and said those dates would be rescheduled sometime in March. It’s now the middle of May and still nothing on those dates. I love Janet dearly, but she needs to stop letting the fans down. The general public may have turned on her because of the superbowl, but she needs to work hard to keep the fans that she has from jumping ship as well.

Feedback could have been a HUGE comeback…..IF she had promoted it. They dropped the single and we never saw or heard from Janet herself until the week the album was released. Then she was all over tv and the single rebounded up to #19. You think her and the label would have realized…HEY PROMOTION IS HELPING THE SINGLE and she would have spent another week or 2 out there doing promotion/tv appereances, etc.. I love Janet and would love to see her back on top where she so rightly deserves. The rest of the girls out there today (Ciara, Britney, Mya, etc) would not be where they are if Janet hadn’t kicked open that door many years ago for them.

Comment by D.J. from california — May 11, 2009 @ 7:26 pm

Quentin,

I can tell you are a die-hard Jackson fan (like me).  Your critique of her career is on point! Veteran fans like us want to see the kind of Janet album that made us fall in love with her in the first place: melodic summer time finger-snapping tunes, thought-provoking lyrics, innovative musical arrangements, funk-nasty anthems that make us feel good in the clubs and sexy bedroom ballads dripping with bass-driven r & b flavor.

Most importantly, we want to see Janet with swagger!  She had swagger during those Control and Rhythm Nation days!  Bring it back, J! Be agressive with your music.  And be passionate about it, because we can tell when you’re not.  Start writing your lyrics again!  If it moves you, it will move us too. 

Finally, as you mentioned, if Janet is to plot a successful comeback, she has to look deep.  What does she care about these days?  What scares her?  What excites her (other than sex)?  We know she loves to dance… make us feel it! She’s emotional.. make us feel it!  The first single out the gate should make people SURPRISED and exited when they actually find out it’s her. That the ultimate REINVENTION.

The good news is that I hear she’s gearing up to work with Jimmy Jam & Terry Lewis.  I think that’s great.  They seem hungry to bring out the best in her.  Let’s hope for the best!


Bernard
Los Angeles, CA

Comment by Bernard from Los Angeles, CA — May 11, 2009 @ 10:12 pm

First thing she has to do is actually sing. No more whispers and coos. People don’t remember lyrics that way. Fact is, she can sing and has a unique voice and it should be treated as an asset. Jam and Lewis knew that early on when they created her sound. Also, her early Jam and Lewis tracks are more defined and audible. I hear she records in a dark studio and I think she sings purely for her own ears these days.
Another issue may be that Rene Elizondo was a true partner in the Jam/Lewis/Janet partnership. Since he’s been gone, her sound has declined.
Sadly, the Superbowl will forever mar her career. It’s unfortunate that this bit of choreography impacted her the way it did. Whether planned or purely accidental, it’s something she may never overcome.
Last, and I agree with the earlier replies, sing about something with a point. You never know, her next “Control” could be right around the corner.
The recording industry is evolving, but the touring business is rebounding. She ought to resurrect her legacy by keeping her classic hits alive.

Comment by zachary from ohio — May 12, 2009 @ 7:40 pm

Hey, i agree with all your comments.

I think that needs to have a sort of make-over. Sought of ‘rihanna’ style and change the way people see her, like ‘post’ super-bowl janet. Maybe her hair, fashion style or just stay the same but with a new ‘fresh’ attitude, and please forget the sex, i think we’ve heard enough. i still love you.

ANYWAY, the promotion was a problem. In Australia, where i live, there was NO promotion for ‘feedback’ , i only saw it through a back page article of a newspaper. Why can’t she make a small effort and come to australia, it would not only bring hype (much needed, but help her promote her new ‘fresh’ look. She MADE ciara, britney and Alaiylia.

She can dance and she can make people glue there eyes to the screen when watching her video clips (at least it makes me).

Jam/Lewis- WHY DID SHE CHANGE?! Im still enjoying her ‘together again’, 20Y.O album and ‘Control’.

To conclude, all i can say is i hope she can make a real comeback and remind everyone of the diva she was and STILL IS.!

:) daniel

Comment by daniel — May 13, 2009 @ 5:16 am

The Velvet Rope is a masterpiece and if you listen to tall the songs with the them of isolation and desperation all the songs, Rope Burn included, take on deeper meaning.  It’s the most cohesive album she’s done and an unqualified masterpiece.

No Trackmasterz.  Sorry.  She needs a complete about-face.  I say Raphael Saadiq or Mike City or DJ Premier (who gave her her best remix ever on Together Again). 

Great article, man!

Comment by Tyler from DC — May 15, 2009 @ 11:41 am

Some very interesting points are raised here.

Personally, I felt the downturn in quality with ‘All For You’. This was Janet, post creative force Rene Elizondo, under pressure from Virgin to remain relevant in a youth obsessed pop market recently invaded by a host of peroxide pretenders. The results were perfectly respectable and occasionaly sparkled, but the whole project, from its video’s, photography and fashion style were, in a word, BLAND.

‘Damita Jo’ again was a mixed and complex affair. It should have worked. Kanye was on board. The Islands were the flavour. The Superbowl had propelled Janet to Madonna heights of controversy - but the album couldn’t support the hype. It was a frivolous, trite and inconsistant package, that felt outdated even before its release. She should have made the entire album with Royksopp.

Then we get ‘20yo’ and ‘Discipline’ - projects whose sole intention is to recapture chart success. And therein lies the problem. Stale, contrived, cardboard albums designed to be liked will always fail -why? -  because they’re empty and stink of desperation - where is the soul, intention and artistic purpose?

What has janet got to say? She’s told us repeatedly since 1993 how much she enjoys sex, but has she got anything else to say? I’d quite like to hear about Iraq. The Superbowl. The way she was destroyed by a media witch hunt. Anything - we know she’s capable.

Its really simple. What made ‘Control’ and ‘RN’ work was the justaposition of raw, bassy, dirty street beats with feist, imagination and style. Janet is still capable of it. On ‘Discipline’, ‘So Much Betta’ was a window into the route the whole album should have taken. It was dark, atmospheric, electro/dance - and it blew the rest of the album out of the water (even though it skirted being an unfinished Daft Punk Rip-off).

If Janet does still want to make music, this is the route she must take. She needs to move away from the drooling generic r&b production of late and actually make DANCE music again. Where is the ecclecticism of ‘Janet’ and ‘TVR’? Trance, Dub Step, Drum & Bass, grime and gabba have all invaded cutting edge dance pop through artists like M.I.A - where is Janet’s take on these changes? This is what we want to hear. Question is, does she still have the drive or ambition to create such work? I wouldn’t blame her if she didn’t, but it would be such a waste, as when she’s good, there’s no one better.

Comment by Greg from London — June 1, 2009 @ 11:18 am

— PopMatters sponsor —

Wow.. what a great article. I have to say I agree 100%. While I am no entertainment manager, I have to agree especially with “Discipline” was purely a case of Janet trying to stay current. She is Janet Jackson she should never release an album of songs that she had no part in writing. The whole allure of Janet is that she was allowing people into her world. THe Discipline CD was other people expressing their thoughts on Janet. This could have been any artists CD, it was definitely not Janet’s. Her work with JD worked on “Whats Ur Name” and “So Much Betta,” but the latter was too repetitive to keep ur attention. I mean seriously what happened to the second verse. And Ne-Yo no matter how talented is not for everyone. Janet is Janet and she should remain that. Touch on the disappointments, let people know how u really feel. I mean that was the catalyst behind Control, The Velvet Rope, janet., and All For You. Start a journal write it all down and then pour that into ur music. I hear that Jam and Lewis are working with her on new music but all i see lately is pictures of Janet going places. She and her notebook need to be in Minneapolis held hostage in a studio sweating it out and getting her message out. She has been in the game almost 30 years. She has got to have something to say. Something fun, sexy, social and real. That’s what we love about Janet.

Comment by djrj from MD — June 14, 2009 @ 12:34 pm

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