Behind the Music

haha. dude the part where you talk about your friend coming in with preconcieved notions but being tricked by Brother Ali is hilarious.

Comment by hmmer — March 27, 2007 @ 5:06 am

I enjoyed this article.  I’m a fan of Bono and I get sick of him too. LOL

However, when reporting something as potentially scathing as the $18M donated vs. $100M spent in regards to the Red campaign - you should report the FACTS. 

The fact is that in 6 months $18M was donated. The $100M spent was advertising money that would have been spent by these corporations on advertising anyway.  This was not money diverted from any other use.  In addition, the campaign is only 6 months old.  Let’s take some time before we call it a failure. 

Oh, and Bono’s likeness was not used in the advertising.  He did promote the RED products on his own, but the advertising dollars were not spent on materials featuring Bono’s likeness.

Finally, the RED products are aimed at introducing people to the “cause”.  A lot of these people are people who would not/do not already give - so it raises awareness to them.

Really, what’s the harm?  I see it as a win/win.

Comment by Elizabeth — March 28, 2007 @ 1:56 pm

Elizabeth,

Thanks for clearing that up—I admit, didn’t do my research on that one. I was repeating, word for word, an email I received and, given my stated bias, was more than willing to believe. Obviously, any awareness the campaign raises makes it a worthwhile effort. Maybe I’m just trying to excuse myself for buying a black iPod instead of a RED one.

Comment by Ben — March 29, 2007 @ 10:18 am

Ben -

I didn’t buy the RED ipod either.  LOL

Look forward to reading more of your work.

Comment by Elizabeth — March 29, 2007 @ 12:30 pm