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Schlock Jock: The Selling of a QuarterbackFrom the Cheap Seats[25 September 2007] by Tobias PetersonPopMatters Sports Editor From the first time I saw him at Tennessee, I had a sinking feeling that this bright star, Peyton Manning, would soon be selling me stuff I had no use for.
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MORE COLUMNS 
You took awhile to make your point, but you made it very well. Peyton Manning, of course, was a commercial darling well before he won the Super Bowl, but it does seem that his endorsements have only multiplied since then.
I agree that Peyton is more a symbol than an athlete now. How well one accepts that idea depends on how much utility he sees in such symbols. Does the Legend of Peyton inspire people to achieve? Or is it merely a safety that we can fall back on?
Intriguing question, anyway.
Comment by Jeremy from Georgia — October 2, 2007 @ 7:43 pm