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The Mystery of Consumer Demand, or Personality as Inventory

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A friend has sent you the following article from PopMatters.com Column: The Mystery of Consumer Demand, or Personality as Inventory by Rob Horning 14 July 2004 Theories about consumers have change over the years, as they should. These days, we see ourselves as the sum total of the things we possess, as opposed to the sum total of things we have experienced. Link: http://www.popmatters.com/pm/column/53892/horning040714/ PopMatters Popular Voices, Cultural Matters http://www.popmatters.com/

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