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Mass Xceptance: The Too-Discovered Country of Extreme Sports

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A friend has sent you the following article from PopMatters.com Column: Mass Xceptance: The Too-Discovered Country of Extreme Sports by Tobias Peterson 22 August 2006 In playing up the punk rock, DIY ethos of skaters, surf bums, and adrenaline junkies, the X Games (and extreme sports in general) have edged their way forward from the margins of sports culture and now boast a committed following - not least the predatory advertising industry. Link: http://www.popmatters.com/pm/column/54579/peterson060822/ PopMatters Popular Voices, Cultural Matters http://www.popmatters.com/

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