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Activity Placement: Why Kanye Needs Us and We Need Him

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A friend has sent you the following article from PopMatters.com Feature: Activity Placement: Why Kanye Needs Us and We Need Him by Thomas Hauner 14 July 2008 Kanye West is a bona fide hit-maker. But his real genius lies in his ability to match songs to consumer behavior, marketing his music less as a product and more as the perfect accompaniment to the activities of daily life. Link: http://www.popmatters.com/pm/feature/activity-placement-why-kanye-needs-us-and-we-need-him/ PopMatters Popular Voices, Cultural Matters http://www.popmatters.com/

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