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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

by Clotaire Rapaille

Broadway Books

July 2007, 224 pages, $14.00

by Graziella Jackson

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The Culture Code is American to its core.

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Tagged as: american culture | clotaire rapaille | codes | consumerism | marketing

Review: The Culture Code by Clotaire Rapaille

Graziella Jackson

02.Mar.07

Code is easy to idolize because it provides an answer to the question "Who am I?" In a way, it is a new mythology for modern times.

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