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Before the premiere episode debuted, the network pushed a massive publicity campaign, which included heavy advertising and special preview opportunities. This summer, select subscribers of Entertainment Weekly magazine in which DVDs of the pilot were sent along with branded merchandise in order to get positive word-of-mouth going for the series.
Despite all that, Lone Star’s first two episodes only averaged at about four million viewers, thus leading FOX to replace the show with new episodes of Lie To Me. (Human Target will then be moved to Wednesday nights.)
A network spokesman confirmed that no more episodes will be filmed, but there are four more unseen episodes left. It’s likely that these episodes will be shown during either the mid-season (around December or January) or next summer, if at all.
Lone Star was the first cancellation of the Fall 2010 season. In what also seems like bad news for FOX, their ratings powerhouse House has seen a significant drop in viewers and another one of their new series, Running Wilde, is another candidate for cancellation.
