Quantcast

Call for Papers: PopMatters Celebrates The Jam in Massive Special Section

The Elephant That Saved A Studio: 'Dumbo' (Blu-ray)

Friday, Sep 23, 2011
As with all benchmarks, attention must be paid. But Dumbo deserves to be more than just a financial windfall. It's the catalyst for the company we know today...in all aspects
cover art

Dumbo - 70th Anniversary Blu-ray

Director: Ben Sharpsteen
Cast: Edward Brophy, Cliff Edwards, Sterling Holloway, Herman Bing, Verna Felton

(Walt Disney Studios; US DVD: 20 Sep 2011)

Disney was dying. Not literally. In fact, there was nothing really wrong with Walt himself or his vision for his fledgling animation company. But trouble was brewing on the foreseeable horizon, business wise. European distribution - a key component in the production house’s bottom line - was all but cut off thanks to start of World War II and his two films since the landmark Snow White and the Seven Dwarves - Pinocchio and Fantasia - had been expensive failures. About the only division still finding favor with nervous audiences was the Short Subjects. So sensing a chance to recoup some of his losses and limited in what he could accomplish (labor unrest and a strike was looming), Disney decided to make a sweet, simple story. The result was a film that actually saved the studio.


Based on a storyline written by Helen Aberson and illustrated by Harold Pearl, Dumbo told the tale of a sad little elephant, born with huge oversized ears, who learns that he has the ability to fly. As part of a traveling circus (big in the era), Mrs. Jumbo and her catty pachyderm gal pals await anxiously the big day when she will become a mother. When her child, Jumbo Jr. arrives, he comes with a physical anomaly that makes the rest of the show snicker. He is given the joke name ‘Dumbo.’ Eventually, Mrs. Jumbo reacts violently when the customers mock her boy, and is caged as rogue. This leaves Dumbo on his own. While working with the clowns as part of their act, he falls under the tutelage of Timothy Q. Mouse. Working together, Dumbo goes from laughing stock to star of the big top.
  
Given an amazing make-over by the House of Mouse Blu-ray crew, Dumbo doesn’t deserve to be called a ‘classic.’ ‘Savior,’ ‘sensation,’ or something more significant would be needed to cover both its creative and commercial import. You see, Dumbo is the movie which allowed Disney to accomplish everything the company wanted, paving the way for future masterworks like Bambi, Cinderella, and Lady and the Tramp. While highly stylized and cartoonish, it pushed the boundaries of animation’s ability to charm and engage an audience and it provided a blueprint for all types to come. Before, Disney was determined to bring an old European look and feel to their imagery. Just look at Snow White or Pinocchio for such inspiration. With Dumbo, the everyday pen and ink conceit that made the Silly Symphonies so successful was utilized.


This allowed the company to do two things. First, it tapped into the market usually reserved for the eight to nine minutes of merriment. Before, Disney treated its animated features as just that: features. Snow White ran 83 minutes. Pinocchio was 88, and Fantasia was a whopping 125. By cutting the run to just over an hour however, the spotty attention span of the kiddie matinee crowd was well within range. Indeed, Dumbo is probably the first ‘children’s’ movie the House of Mouse ever made. The themes were basic, the ideas sketched out in clear, concise blurbs. As our lead, Dumbo never speaks. He is a filter through which the rest of the mildly madcap experience flows, but it’s all done in primitive, powerful ways. As the center to the story, we both love and feel sorry for this tiny, tormented creature.


The other thing Dumbo did was give the studio something cheap and easy to market and manage. With their previous films, Disney had road show like roll outs. The title would play in major cities for a while, eventually making it to the lesser regions later on. With Dumbo, the company came to the conclusion that time and trial was money. So they made sure to book the film wherever they could. With the conflict overseas dipping into their potential profits, it was important to make as much money at home as possible. This mandate allowed the animators to be more outlandish with their designs, giving the finished film a glorious primary color push that some 70 years later is absolutely stunning to behold.


In essence, Dumbo was the first example of purposeful eye candy. It was meant not to challenge but to charm…and charm it does. Watching the Blu-ray’s play-along bonus feature, Cine-Explore Experience, we learn a lot about the backroom wheels and deals that gave the movie its mantle. We also get a wonderful discussion on the one lingering legacy the film seems to face - racism. Toward the end, when Dumbo is down and feeling particularly vulnerable (he is suffering from a hangover after accidentally getting drunk) a group of crows arrive to chide, and then champion, the amiable animal. Featuring a funny song about elephants and flying, pundits over the years have pointed to this sequence and demanded that Disney do something about it.


Except, when viewed through the proper lens, there is nothing remotely racist about the sequence. Granted, the depiction of these ‘black’ birds is borderline offensive, filled with slang and sloppy English, but the characters are also the very heart of the film. They find the value in Dumbo’s dramatic ears, and argue that he should be a star because of them. Aside from the lead crow, which is indeed voiced by a white man, the rest are all members of a respected African American choir of the time, and historians point out that the participants of color actually adlibbed, adding their own cultural quips and comments to the script. So, in the end, the truth becomes a battle between reality and the reactionary. If you want to see prejudice in the final act showpiece, feel free. Everyone behind the film would disagree with your assessment.


What you can’t deny is how dizzyingly magical Dumbo is. It’s bright hues bloom and blossom before your eyes, and the animators employ as many experimental approaches (as in the “Pink Elephants on Parade” sequence) as they do straight forward finery. As a careful combination of cartooning and care, as a means of making it to the next phase in the studio’s struggles, Dumbo is indeed important. But more than a mere lifesaver, this is a sensational family entertainment, a movie that knows where it’s going and never once missteps along the way. As with all benchmarks, attention must be paid. But Dumbo deserves to be more than just a financial windfall. It’s the catalyst for the company we know today…in all aspects


Rating:

Related Articles
By Emily Woodward
22 Oct 2001
Now seems remarkable not only for its adorable child's tale, but for its overt depiction of Disney's peculiar brand of patriotism.
Comments
Now on PopMatters
Short Ends and Leader: 'Battleship': What Did You Expect?
Devil May Cry: HD Collection (Reviews) [Tue, 1:00 am]
'Battleship': What Did You Expect? (Short Ends and Leader) [Mon, 2:00 pm]
East Meets Least: 'Thirteen Women' (Short Ends and Leader) [Fri, 4:00 pm]
'Man to Man' is an Early Talkie that's Not Stagey at All (Short Ends and Leader) [Fri, 4:00 pm]
Calling Out to Carroll...Baker: 'Bridge to the Sun' (Short Ends and Leader) [Fri, 4:00 pm]
Early Summer 2012 New Music Playlist (Mixed Media) [Fri, 12:00 pm]
Paranormal (Radio)Activity: 'Chernobyl Diaries' (Short Ends and Leader) [Fri, 11:00 am]
'Men in Black 3' Looks Back, Again (Reviews) [Fri, 9:20 am]
Poliça: 11 May 2012 - Rochester, NY (Reviews) [Fri, 6:25 am]
'The Witcher 2' Does the Exposition Dump Right (Moving Pixels) [Fri, 6:00 am]
  1. The Top 10 Overplayed Songs You Hate by Artists You Love (Sound Affects)
  2. Tea with 'Sherlock': Investigating the Investigators (Features)
  3. Sunk? This 'Battleship' Stunk! (Short Ends and Leader)
  4. Tenacious D: Rize of the Fenix (Reviews)
  5. Top Ten Lost Midwest Punk Singles (Sound Affects)
  6. 20 Questions: Kate Bornstein (Features)
  7. 10 Pieces of Cinematic Art That Require Revisiting (Short Ends and Leader)
  8. Like 'Doom', In Heels (Moving Pixels)
  9. Punk Rock's Pet Sounds: An Interview with Bomb the Music Industry! (Features)
  10. She's a Rainbow: A Tribute to Donna Summer (Features)
  11. Counterbalance No. 82: U2's 'Achtung Baby' (Sound Affects)
  12. 'Albatross': A Not-So-Weighty Coming-of-Age Meets Mid-Life-Crisis Film (Reviews)
  13. Counterbalance No. 83: The Stooges' 'Fun House' (Sound Affects)
  14. We Will Avenge Them Or… Be Avenged?: The Individual in the US Experience (Features)
  15. Go Goth!: Ranking the Burton/Depp Collaborations (Short Ends and Leader)
  16. The Queen and Her Crayons: An Interview With Donna Summer (Features)
  17. Best Coast: The Only Place (Reviews)
  18. The Best Canadian Records of the Year? The Fun Agony of Voting for the Polaris Prize Long List (Sound Affects)
  19. Flash Points: Mommy's Breast, Marriage Equality and Why Chipotle Is King (Features)
  20. Something’s Wrong with the Black Widow! (Graphic Novelties)
  21. Sergio Leone: Something to Do with Death (Columns)
  22. Killer Mike: R.A.P. Music (Reviews)
  23. Sherlock Holmes, Dirk Gently and the Case of the Eccentric Detective (Columns)
  24. Early Summer 2012 New Music Playlist (Mixed Media)
  25. In Support of Supports (Moving Pixels)
  26. In Defense Of... Rock Radio: A Force in Popular Culture (Columns)
  27. Flash Points: Chicks, Sluts and Facebook (Features)
  28. The Cult: Choice of Weapon (Reviews)
  29. Willie Nelson: Heroes (Reviews)
  30. Garbage: Not Your Kind of People (Reviews)
PM Picks
Music Archive
Announcements
Ratings

10 - The Best of the Best

9 - Very Nearly Perfect

8 - Excellent

7 - Damn Good

6 - Good

5 - Average

4 - Unexceptional

3 - Weak

2 - Seriously Flawed

1 - Terrible

© 1999-2012 PopMatters.com. All rights reserved.
PopMatters.com™ and PopMatters™ are trademarks
of PopMatters Media, Inc.

PopMatters is wholly independently owned and operated.
PopMatters is a member of BUZZMEDIA Music, MOG and Guardian Select.