Jo Piazza Examines How Celebrity Functions As a Business Model in 'Celebrity, Inc.'

POPMATTERS SPONSOR—Open Road Media announces the publication of Celebrity, Inc.: How Famous People Make Money by e-­original author Jo Piazza available in both print and digital editions.

What does a celebrity baby picture have in common with a drug deal? Why is Kim Kardashian ten times richer than Paris Hilton? What’s an Oscar really worth? And why does Charlie Sheen keep “winning”? Jo Piazza, a former gossip columnist for the New York Daily News and a seasoned journalist currently writing for the Wall Street Journal, The Huffington Post and Fox News, not only brings her unique expertise and personal economics background to Celebrity, Inc.: How Famous People Make Money, but she has obtained access to the men and women who ensure famous people will make 40 times the average American’s salary in a single year. Piazza not only brings the gossip, but the business expertise in her 12 unique chapters, each based on the format of a business school case study (peppered with hilarity and wit, obviously) that examine how celebrity functions as a business model.
  
Piazza’s voice is both breezy and sharp. Her in-­depth knowledge and appreciation of both business and celebrity make Celebrity Inc. entertaining, informative and the perfect read for the celebrity watcher and business person alike.