Pink and Blue: Telling the Boys from the Girls in America
(Indiana University Press; US: Feb 2012)
Anyone who has friends or family members with young girls has surely heard the lament—“she’ll only wear pink”. Well, the thing is, from tutus to leggings to skirts, there is only really pink garb for her to choose from at the store. Is the little girl or the clothes manufacturer the chicken or the egg? And when did pink become the de facto girls’ color anyway?
The topic may seem most appropriate for a fluff piece on Today. But Jo B. Paoletti is an academic, and Pink and Blue is meticulously researched, with references to paper dolls, old retail catalogs and the arcane field of material culture studies. Her findings are fascinating, even if her prose can be repetitive.