Paste’s pay-what-you-want experiment pays off
While Radiohead itself is being cheeky about how much dough they’ve piled up over their latest album, Paste magazine’s similar pay-what-you like experiment has definitely paid off. Editor-in-chief Josh Jackson maintains that they added 30,000 new subscriptions thanks to this gambit. I’ll have more details in my year-end round-up for music scribing but for now, you gotta be impressed with numbers like those, especially when they’re dropping most everywhere else. Yet another lesson the music industry has to teach the print industry?
More doesn’t necessarily equal better in this case, since the physical costs of paper and postage are set to increase dramatically.
Comment by blackmailismylife — December 11, 2007 @ 3:11 pm