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Custom Made

Truth Be Told EP

(Rawkus; US: 15 May 2007)

Custom Made are on a mission to bring back L.A. hip-hop.  And while Truth Be Told might set them up to do just that, it does so with a heavy East coast influence.  First track, “Where It Goes Down”, is full of angry energy, each MC spitting their rhyme like its their last over heavy drums and lilting piano lines.  It’s a song that would sound more at home on 36 Chambers than Straight Outta Compton.  “Gutta Rap” slows things down, letting the rap group get more confessional without losing any of their venom.  What makes Custom Made’s music distinctly West coast it its tales of life in L.A.  And while the picture they paint isn’t a new one—drugs, gangs, violence—it is delivered with a healthy dose of both worry and love for the place Custom Made calls home.  As an EP, though, Truth Be Told runs a little long—just over 45 minutes—and is crowded by nearly as man skits as there are songs.  And the songs themselves are strong in their own right, but put together they sound a little too much like each other; the same heavy drums, the same piano, a few other flourishes here and there.  The way these guys flow, which is as smooth and well-crafted as any other young rappers out there, goes a long way toward overlooking the songs’ sameness.  But, now that Custom Made have their flow down, they might go back and sure up the hooks.  This is an EP from a solid hip-hop group with a ton of potential, and they have a full-length due in the fall that’ll hopefully show just what they can do with all this talent.

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Tagged as: custom made
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8 Jul 2008
Custom Made blends West & East Coast vibes for one of this year’s most promising hip-hop releases yet.
27 Nov 2006
This recording is meant to whet the appetites and spread the word to those who may of have not previously heard Custom Made perform. Based on the evidence found here, there should be no hurry to release the next one.
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