The self-proclaimed “most anticipated rap album since Doggy Style”, Major Figgas’ Figgas 4 Life, is pretty much standard-issue Jay-Z-esque syrupy-synthed mainstream hip-hop, albeit of an extremely catchy and radio-friendly strain. Leading a posse seven strong, Gille Da Kid has “got game on the mic like the game he perfected on the basketball court”, according to their press release, and although there is no evidence for his blacktop-based skillz, I’m sure the Figgas make Allen Iverson and all of North Philly proud. And unlike Iverson, whose own rap album was deemed so offensive by the NBA that they banned it, Figgas for Life is a fairly easy-to-swallow dose of glossy and glimmery hip-hop that any fan of the Roc La Familia might appreciate.
Cuts like “Yeah That’s Us” and especially “Y’all Can’t Fuck Wit Da Figgas”, couldn’t have been crafted more specifically for radio airplay, and as Rolx (an anagram for Real Outstanding Legends Xperience Xtra Shit) states, “We’re for everybody—we got kids and they mamas on the porch singin’ ‘Yeah That’s Us’”. For a taste of the New Universal Sound, check out Figgas 4 Life, available at fine record stores everywhere, and especially in North Philadelphia.