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Soda Fountain Rag

It's Rag Time!

(Yesboyicecream; US: 15 Apr 2008; UK: 14 Apr 2008)

Is this becoming a sudden, random subgenre? Single women armed with keyboards and keen avant-pop sensibilities suddenly going out and claiming 2008 as their own? It started off with Tickley Feather and is now moving on to Norway’s Soda Fountain Rag (aka Rahnhild Hogstad Jordahl). With her snappy debut album (barely crossing the half-hour mark), Jordahl has lo-fi programmed beats serve as the basis for her ever-so-simple synth pluckings. The problem? They’re too simple: this album pretends to have the secret spousal angst that belies every Mates of State recording, but the whole thing feels like forced digital sugar rush: an album for kids to dance around to while wearing off their sugar rushes. Though a majority of the songs are instantly forgettable, there are some genuinely fantastic tracks to be found, primarily with the sunny indie-pop of “Monkey Boy” and the juicy, ‘80s synth workout “The Saddest Boy Again”. Beyond that, however, there’s not a whole lot to recommend, making this subgenre feel like a passing fad more than anything else.

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Evan Sawdey began contributing to PopMatters in late 2005 after contributing for years to his college newspaper The Knox Student. Evan became the Associate Interviews Editor for PopMatters in the summer of 2008, and then the full Interviews Editor a year after that. Since joining, Evan's work has been quoted/featured in a wide array of publications including SLUG Magazine, The Metro (U.K.), the Gulf Times, Soundvenue Magazine (Denmark), and multiple national newspapers. Evan has been a guest on WNYC's Soundcheck (an NPR affiliate), was the Executive Producer for the Good With Words: A Tribute to Benjamin Durdle album (available for free at GoodWithWordsAlbum.com), and wrote the liner notes for the 2011 re-release of Andre Cymone's hit 1985 album A.C. (Big Break Records) as well as the re-release of the JoBoxers' 1983 debut album Like Gangbusters (Hot Shot Records). He is a current member of The Recording Academy. He resides in Chicago, Illinois. You can follow him @SawdEye should you be so inclined.


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