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The email will read as follows: A friend has sent you the following article from PopMatters.com Marginal Utility: Advertising as creative destruction by Rob Horning 07 August 2008 Anne Elizabeth’s Moore’s Unmarketable takes an anecdotal look at advertising’s tenacious ability to co-opt any position within a consumer society and use it to its own advantage. Movements that begin as explicitly anti-consumerist end… Link: http://www.popmatters.com/pm/post/advertising-as-creative-destruction/ PopMatters Popular Voices, Cultural Matters http://www.popmatters.com/
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