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Beckham brings marketing power to U.S. soccer

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A friend has sent you the following article from PopMatters.com PopWire: Beckham brings marketing power to U.S. soccer by Scott M. ReidThe Orange County Register 12 January 2007 To understand the marketing and merchandising potential David Beckham brings to the Galaxy and Major League Soccer, consider his first hours with his previous club, Real Madrid. Grupo Sanitas, a Spanish insurance company, spent $400,000 to sponsor Beckham’s… Link: http://www.popmatters.com/pm/article/beckham-brings-marketing-power-to-us-soccer/ PopMatters Popular Voices, Cultural Matters http://www.popmatters.com/

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