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Brand anorexia

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A friend has sent you the following article from PopMatters.com Marginal Utility: Brand anorexia by Rob Horning 13 August 2008 Advertising blog AdFreak passes along this finding: “Jeremy Kees of Villanova University has published a study that suggests that seeing skinny women in ads makes women feel worse about their personal body image but better about the brands advertised.”… Link: http://www.popmatters.com/pm/post/brand-anorexia/ PopMatters Popular Voices, Cultural Matters http://www.popmatters.com/

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