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Carefully crafting the Obama ‘brand’

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A friend has sent you the following article from PopMatters.com PopWire: Carefully crafting the Obama ‘brand’ by Mike Dorning and Christi ParsonsChicago Tribune (MCT) 13 June 2007 WASHINGTON—One evening in February 2005, in a four-hour meeting stoked by pepperoni pizza and grand ambition, Sen. Barack Obama and his senior advisers crafted a strategy to fit the Obama “brand.” The charismatic celebrity-politician… Link: http://www.popmatters.com/pm/article/carefully-crafting-the-obama-brand/ PopMatters Popular Voices, Cultural Matters http://www.popmatters.com/

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