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Eating symbols

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A friend has sent you the following article from PopMatters.com Marginal Utility: Eating symbols by Rob Horning 31 July 2008 Megan McArdle linked to this paper published recently in the Journal of Consumer Research. The upshot of it is something that we all intuitively take for granted, namely that the degree to which we enjoy what we taste in food is bound up with what we… Link: http://www.popmatters.com/pm/post/eating-symbols/ PopMatters Popular Voices, Cultural Matters http://www.popmatters.com/

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