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Going generic

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A friend has sent you the following article from PopMatters.com Marginal Utility: Going generic by Rob Horning 07 November 2008 In a post titled “Recession Trumping Brand Loyalty,” Yves Smith links to this WSJ article about consumers discovering generic products while shopping: About 40% of primary household shoppers said they started buying store-brand paper products… Link: http://www.popmatters.com/pm/post/going-generic/ PopMatters Popular Voices, Cultural Matters http://www.popmatters.com/

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