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Hope, Fear and Marketing

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A friend has sent you the following article from PopMatters.com Columns: Hope, Fear and Marketing by Bill Reagan 26 August 2008 It’s more than mere semantics that one US presidential candidate has taken “hope” as his own concept. Is “fear” showing signs of fatigue as effective voter motivation? Link: http://www.popmatters.com/pm/column/hope-fear-and-marketing/ PopMatters Popular Voices, Cultural Matters http://www.popmatters.com/

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