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Protest branding

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A friend has sent you the following article from PopMatters.com Marginal Utility: Protest branding by Rob Horning 12 May 2008 In his upcoming book, Buying In (which I plan to review more thoroughly in a few weeks), Rob Walker, who writes the Consumed column for the New York Times Magazine, discusses protest brands: brands consumers latch on to to try to flaunt to the world that… Link: http://www.popmatters.com/pm/post/li-ning-as-protest-brand/ PopMatters Popular Voices, Cultural Matters http://www.popmatters.com/

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