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“Nocebos” and WebMD disease

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A friend has sent you the following article from PopMatters.com Marginal Utility: “Nocebos” and WebMD disease by Rob Horning 26 November 2008 One of my hypotheses is that consumer behavior is anchored in the placebo effect, and advertising serves the vital function of supplying the mind with material to work with, just enough to make belief plausible enough to achieve desirable effects. We… Link: http://www.popmatters.com/pm/post/nocebos-and-webmd-disease/ PopMatters Popular Voices, Cultural Matters http://www.popmatters.com/

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